The Essence of Allora Diamonds
At Allora Diamonds, we’re proud to be a Melbourne based business with deep local roots. While our jewellery journey is new, our business experience is not. We’ve been serving the Melbourne community through other ventures since year 2001, building a reputation for trust and reliability with a deep understanding of customer care and service at its very best.
Our move into jewellery comes from a passion to do things differently and help the environment. Around 2022–23, after the impact of COVID, our business needed a fresh idea and a new direction. Going green had always been a priority and a personal passion for us.
With sustainability as a guiding passion and after exploring many possibilities, we found the perfect opportunity to launch a business that embodies our commitment to care for the green environment.
Gold Jewellery Featuring Lab grown Diamonds
In 2024-25 we decided on gold jewellery featuring lab grown diamonds - offering responsibly reimagined luxury that’s more accessible and better affordable while reducing impact on the environment !!
The diamond industry has long faced challenges of environmental damage, unethical mining, and unfair pricing. We chose to embrace a better way forward - offering lab grown diamonds set in real gold, combining the same brilliance and durability of mined diamonds with the confidence of sustainability, ethics and transparency.
Premium Jewellery At Affordable Prices
By keeping our overheads low, we pass the savings directly on to you, offering premium-quality jewellery at prices up to 30–35% less than traditional jewellers.
For us, this is more than jewellery. It’s about giving our customers a choice - a way to wear elegance and brilliance without compromise, backed by the assurance of our 5-year warranty and decades of trusted business experience in Melbourne.
Our Story
At Allora Diamonds, we believe true beauty should never come at the cost of people or the planet. Our journey began with a simple vision - to make luxury jewellery more beautiful, ethical, environmentally friendly, and sustainable. After 25 years of running successful businesses in Melbourne, we were inspired to take a new direction: one that supports a greener environment, contributes to a better future and helps protect the planet.
For decades, the diamond industry has been linked to serious ethical issues - from environmental destruction and corruption to child labour and conflict financing. Traditional mining not only harms ecosystems but also leaves behind stories of exploitation and injustice.
That’s why we chose a different path. Our diamonds are lab grown, created using advanced technology that delivers the same brilliance, hardness, and timeless elegance as mined diamonds but with a conscience. With lab-grown diamonds, you eliminate the shadows of the diamond trade: no mafia involvement, no child labour, no corruption and no environmental devastation.
Based in Melbourne, we bring together sustainable practices, fine craftsmanship and fair, transparent pricing. By keeping our overheads low, we’re able to pass the savings directly on to our customers offering premium quality diamonds at prices up to 30–35% lower than traditional jewellers, while matching or even surpassing them in quality.
By focusing on sustainability, ethical sourcing, and fair pricing, we make it possible for you to celebrate life’s precious moments with jewellery that reflects not only your love but also your values.
Every piece is created to celebrate life’s most meaningful moments while honouring a deeper commitment to the world around us. When you choose Allora Diamonds, you’re not just choosing jewellery, you’re choosing a future where luxury and sustainability go hand in hand.
